NewJeans member Danielle has been named the newest global brand ambassador for CELINE, joining the French fashion house’s resident faces like BLACKPINK‘s Lisa and Korean actor Park Bo-gum. In the role, Danielle will represent the brand at key events and appear in future promotional imagery.

CELINE shared the news via X, with an image of Danielle wearing a black jacket, a “CELINE PARIS” T-shirt and jeans, writing, “CELINE is pleased to announce that Danielle from NewJeans will represent the house as global ambassador.”

DANIELLE

CELINE IS PLEASED TO ANNOUNCE THAT DANIELLE FROM NEWJEANS WILL REPRESENT THE HOUSE AS GLOBAL AMBASSADOR.#CELINEXDANIELLE pic.twitter.com/O6dSuYVJvx

— CELINE (@celineofficial) March 22, 2024

Danielle is no stranger to the world of fashion. Last year, the K-pop star became a global brand ambassador for Burberry, as well as the face of YSL Beauty. Additionally, the artist has collaborated with brands like Nike and Levi’s.

The star’s bandmates are style arbiters in their own rights: Hyein has joined Louis Vuitton; Haerin has signed on with Dior and Minji has become an ambassador for Chanel. In December of last year, the full group starred in a Nike Air Max campaign, following on from a previous shoot with the sportswear giant in March of 2023.

See Danielle’s first official portrait for CELINE above.