BTS’ V Becomes Nothing’s New Global Brand Ambassador
The accompanying campaign offers a first look at the soon-to-release Headphone (1) Pro.
Summary
Nothing names V of BTS as its new Global Brand Ambassador in a Seoul-shot campaign by Dorothea Sing Zhang.
Headphone (1) Pro leads the rollout alongside four existing Nothing audio products.
Nothing has named V (Kim Taehyung) from BTS as its new Global Brand Ambassador, marking the partnership with a Seoul-shot campaign that also introduces the soon-to-release Headphone (1) Pro.
Photographed by Dorothea Sing Zhang, the campaign centers on creative experimentation and the relationship between artistic expression and technical design, with V pictured wearing Nothing’s latest over-ear model. Although Headphone (1) Pro serves as the centerpiece, the wider shoot also sees V model several products from Nothing’s existing audio lineup, including the Ear (3a), Headphone (1), Headphone (a) and Ear (3), positioning the partnership as a broader introduction to V as a face of the brand rather than a one-off product endorsement.
V’s appointment continues Nothing’s growing connection with music and contemporary culture, following Charli xcx joining as a Global Brand Ambassador and shareholder earlier in 2026. Headphone (1) Pro, meanwhile, sits at the premium end of Nothing’s audio offering and retains the company’s recognizable transparent, industrial design language.
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