Simon Holloway's Dunhill Debut Is the Epitome of Gentleman's Code

Returning to London Fashion Week by shutting down the National Portrait Gallery’s Duveen Wing.

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English designer Simon Holloway took the helm of Dunhill in April 2023, bringing his unmatched expertise to the luxury label following his work with Jimmy Choo, Michael Kors, and Narciso Rodriguez. While Fall/Winter 2024 marked Holloway’s debut, Dunhill returned to the runway for the first time since 2020 — experiencing a rebirth during the COVID-19 pandemic.

Dunhill’s FW24 collection was the epitome of luxury, influenced by sophistication and gentleman’s coding. Holloway recalled the past while looking to the future optimistically, honoring the brand’s 130-year history across several dapper looks. Dunhill welcomed guests inside London’s National Portrait Gallery, shutting down the Duveen Wing inaugurated by King George V and Queen Mary in 1933.

The influential quarter was flooded with century-old portraits of affluent Brits, hosting a luxurious tea service with petite finger sandwiches and boozy dirty martinis. Models walked through the corridors in crisp tailoring that transitions from day to night, pulling inspiration from the 1970s uniforms of Truman Capote and Frank Sinatra. Timeless Hollywood wardrobes reigned supreme, cementing Dunhill’s stance as a unique luxury House.

Bespoke suits and leather goods walked the runway with layering in mind, opening the showcase with a three-piece grey ensemble, a coordinating necktie, and racing leather gloves. Collarless outerwear and knitted mock necks were paired with pleated trousers and double-breasted details, heading into winter with shearling coats and striped accessories. Polka-dotted prints jumped from button-down shirts to pocket squares while velour eveningwear shimmered alongside reshaped dinner jackets and silk bowties.

Take a closer look at Dunhill’s FW24 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.

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