Noon Goons SS24 Nods to the West Coast's Punks, Surfers and Explorers

After dropping off last season’s youthful Southern California-inspired collection, Noon Goons has returned with a fully-fledged Spring/Summer 2024 line that lauds the hip-hop, punk, surf and skating cultures on the West Coast.

Among the punkish standouts, the “Mic Check” leather jacket features shiny Noon Goons lettering across the chest, and the “Bragging Rights” jacket adopts crocodile leather all over. The “Racenight” and “Jailhouse” denim jackets, meanwhile, appeal to the more laid-back Californians, and the “Something In The Way Of” zip jacket is ideal for the state’s fashion-conscious explorers, with a blurred, plaid finish.

Down the line, striped rugby shirts and button-downs tap tones of green and blue, while chinos, jeans and joggers remain on a neutral color palette. Loungewear composes a sizable portion of the range, with a slew of zip-up and pullover hoodies, as well crewneck sweaters in striking hues of blue and orange. Rounding out the range, T-shirts and tank tops rep the brand with signature signage.

The collection’s lookbook, pictured above, was shot by Kristie Muller, whose work is “stylistically distant from high-cost overproduction,” per the brand. Flip through, and you’ll see the line in its rawest form.

Noon Goons’ Spring/Summer 2024 collection is now available to shop on the brand’s webstore. Take a closer look at the range in the gallery above.