Noon Goons FW23 Reflects Southern California's Youth Culture
With a selection of high-spirited streetwear cuts featuring playful prints and electrifying colors.
Noon Goons has pulled back the curtain on its Fall/Winter 2023 collection, dropping off a range of expressive apparel inspired by Southern California youth. The line, galvanized by the spirit of teenage adolescence, looks to bring a spontaneous summertime mentality into the colder months — one that’s stylistically young, wild and free.
In typical Noon Goons fashion, the collection hosts a bevy of graphic T-shirts and Icon sweats, many of which center the brand’s quintessential gothic iconography and staple motifs. Several knitwear items also put the label’s name at the fore, including the striped Phat Budde Sweater and the Hey, You Cardigan, while button-down shirts, including ones with spine illustrations running down their backs, let graphics do the chattering.
Matching jacket and pant sets arrive in woven houndstooth, tartan and snakeskin-printed denim, prioritizing thick fabrications for colder SoCal evenings. The imprint’s signature palette of black, white, gray and baby blue becomes electric, with standout inclusions of neon green and pink on several tops and accessories. Rounding out the range, a droptop zip shirt arrives in black leather with floral detailing, and two flannel jackets embrace Western design codes.
Noon Goons’ Fall/Winter 2023 collection is now available to shop on the brand’s webstore, in the Noon Goons Factory Store and at select retailers. Pieces are produced in extremely limited quantities, and prices range from $55 USD to $489 USD. Peruse the range in the gallery above.
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