Official Images of Joe Freshgoods' New Balance 1000 "When Things Were Pure" Pack

A raffle for both pairs is open now.

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Update: The long-awaited launch of Joe Freshgoods’ latest New Balance project — which reintroduces the 1000 sneaker to the masses — is finally here. Dubbed the “When Things Were Pure” pack, the two pairs are an homage to the early 2000s, “when the social environment of the basement party was peak life for [Freshgoods].” Both designs feature iridescent detailing across their “Pink” and “Black” color arrangements as custom JFG branding hits the toe and heel while a special flame graphic lights up the sockliner. An initial raffle for both pairs is open now, with it closing on April 11 before officially dropping on April 12 via joefreshgoods.com at a price of $170 USD each. From there, New Balance is set to host its own release on April 19 at 10am EDT.

 

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Update: After being officially teased by Joe Freshgoods early last month, his latest collaboration with New Balance is now ready to release. Serving as the reintroduction of the 1000 silhouette from 1999, it is set to kick off an exciting new era for the sneaker as various inline colorways have been teased since, including an “Off-White/Green” pair spotted just days ago. While precise specifics have not been shared, the Joe Freshgoods x New Balance 1000 is said to be arriving next week in its two colorways of “Pink Mink” and “Black Ice.” Stay tuned for additional details as more information is likely to surface in the coming days and be sure to review our previous updates below for more info about the pairs.

 

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Update: After surfacing via an early in-hand look last week, Joe Freshgoods has officially unveiled his forthcoming New Balance 1000 collaboration. Bringing back the retro sneaker, colorways of “Pink Mink” and “Black Ice” have been assembled — outfitted with special co-branding and detailing throughout. A precise release period has not been outlined just yet, however, Freshgoods did note that it will be launching sometime in April. Stay tuned for updates and for a complete breakdown of what’s to come, review our initial coverage below.

 

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Original Story: New Balance is set to reintroduce the 1000 — an archival shoe from 1999 — later this year, and one of the A-list collaborative partners helping them do so is Joe Freshgoods. Sneaker leaker woganwodeyang recently took to his Instagram to offer a teaser of Freshgoods and New Balance’s collaborative effort. Although it doesn’t paint a complete picture of the forthcoming design, it does provide an inaugural glimpse at some key details.

First among these is the shoe’s color scheme, a mix of black and grey shades that surrounds copper-toned iridescent overlays, which have drawn comparisons to the Skepta x Nike Air Max 97 Ultra from 2017. There’s also a classic gum outsole plus custom “jfg” hit surrounded by a circle on both the heel and the mint green insoles. Freshgoods’ collaborations with New Balance are always centered around storytelling — for example, his debut collaboration with the brand, 2020’s 992 “No Emotions Are Emotions” explored the concept of letting your work speak for you, while 2021’s 990v3 “Outside Clothes” saluted both summertime in Chicago and Black cultural traditions — but there’s currently no word on what inspired this design.

The Joe Freshgoods x New Balance 1000 arrives after a busy 2023 for Freshgoods and New Balance as well, as the two teamed up three times, producing the 610 and Rainer Boot “Beneath the Surface,” the 650 “Stuntman” and a Belly-inspired trio of 990v4s. As for the 1000, Freshgoods joins Aimé Leon Dore as one of the earliest collaborative partners to be leaked. Several in-line colors are on the way as well.

Stay tuned for more info on this release as it’s made available.

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