Official Campaign Images for Joe Freshgoods x New Balance "Beneath the Surface" Pack

The fifth installment of the collaboration between the pair.

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New Balance is dropping its Joe Freshgoods x New Balance “Beneath the Surface” pack. Earlier last month, Hypebeast posted the official footwear images of the collaborative New Balance 610 and the Rainier Boot. In anticipation of the collaborative release, the official campaign images have been released.

The lifestyle images of the “Beneath the Surface” collection sees Freshgoods create his own camouflage print, utilized on both silhouettes. The 610 is constructed with an upper featuring a mixture of nubuck and mesh overlays. The camouflage pattern is weaved throughout the shoe, outfitted with a mesh base of olive, black and grey hues and landing between dark orange and light orange panels. It also features an ABZORB midsole as well as a rubber Ndurance outsole for added comfort.

The Rainier features a combination of nubuck overlays and the custom “JFG” camouflage print. The shoe has also been outfitted with all-weather specs, including GORE-TEX material and a Vibram outsole for better durability and reliability in harsh weather. Different from previous collections, this time around, Joe Freshgoods opted for a nature-inspired palette as opposed to pastel collaborations in the past.

Look out for the Joe Freshgoods x New Balance 610 and Rainier collaboration from the “Beneath the Surface” pack arriving on April 28 at select retailers and on NewBalance.com.

In other footwear news, take a look at the Nike Air Force 1 in “White/Wheat Brown.”

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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