BLACKPINK's Jennie Fronts Calvin Klein Spring 2024 Campaign

Photographed by Mert Alas.

Fashion
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BLACKPINK‘s Jennie has returned to front the latest Spring 2024 campaign for Calvin Klein. She stuns in the campaign for denim and underwear, a signature for the iconic American brand. Since 2021, Jennie has been the face of the brand, even dropping her own capsule in the past.

Photographed by Mert Alas, Jennie is photographed in the Big Apple in CK. Shot in black and white and with the great metropolis of New York City behind her, she wears a black bralette and matching boxer brief shorts featuring the signature Calvin Klein band paired with a denim jacket on top. In another shot, she is seen wearing a black bra and the Intense Power logo bikini underwear and black patent leather cowboy boots. The boots make another appearance as she is wears a pair of the high rise denim shorts and denim zip-up jacket.

In a statement Jennie expressed, “I was so excited to come back for this campaign for their iconic jeans and underwear. I love the denim zip-up jacket paired with the shorts, as it’s such an effortless and sleek look that is also super comfortable. Shooting in Calvin Klein underwear always makes me feel so powerful – the bold waistband and lace details make it so easy to tap into my confident side. I hope my fans are excited to see this new campaign!”

Take a look at the campaign above and below.

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