Burberry Opens New Store in Paris

Currently housing its Spring and Summer 2024 collections.

Fashion
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Burberry is extending its retail arm by opening a new store in Paris, France.

Located in one of the city’s luxury districts, the new store sits on Avenue Montaigne. But aside from just being another store, what stands about the place is how it looks to the brand’s history and its evolving creative vision. With it, key design details are seen in features like the store windows that are inspired by the EKD with nods to its signature decals including the horse and shield.

Additionally, the two-story space is enhanced by fixtures that include handmade sculptural furnishes inspired by 1960s British abstract art alongside the 1980s creative salvage movement. One more standout design detail is the store’s concrete floor that showcases a Burberry EKD mosaic, which is handcrafted from Verde Alpi marble.

Inside, the store houses garments, accessories and footwear from the brand’s Spring 2024 and Summer 2024 collections. In true store fashion, the wardrobe spans the lot of menswear and womenswear. Within it, special highlights include accessories like the Rocking Horse bag and Knight bag.

Take a peek at Burberry’s new store on 17-19 Avenue Montaigne in Paris in the gallery above.

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