Troye Sivan, Kelvin Harrison Jr. and More Star in Prada's Spring 2024 Campaign

Lensed by Belgian fashion photographer Willy Vanderperre.

Fashion
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Prada has framed its Spring 2024 men’s and women’s collections inside a new campaign, housing more than 40 portraits shot by Willy Vanderperre. Co-creative directors Miuccia Prada and Raf Simons set next season’s wares on a slew of up-and-coming and top-shelf talent, utilizing “cinematic light” to amplify the “dichotomy between the notion of the singular and the collective,” per the brand.

“These portraits are at once individual and part of a larger body of work. They reflect both the procession of the fashion show itself, and a wider dialogue with fashion as both badge of belonging and marker of personality,” Prada continued in its statement.

Australian singer, songwriter and actor Troye Sivan leads the men’s campaign, after attending the Italian fashion house’s Spring 2024 menswear show in June of last year. Notably, in October, Sivan released his third studio album, Something to Give Each Other, which earned the artist his inaugural Grammy nominations.

Alongside Sivan, the men’s offering stars Kelvin Harrison Jr. and Harris Dickinson, both of whom were also present at the brand’s Spring 2024 show last summer. Harrison Jr. and Dickinson are most lauded for their acting; the former has starred in films including It Comes at NightLuce and Waves, while the latter has played hit roles in Beach Rats and Triangle of Sadness.

See Prada’s Spring 2024 campaign in the gallery above.

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