Bottega Veneta's 2024 Lunar New Year Campaign Envisions "The First Sunrise With You"

Fronted by Taiwanese actress Shu Qi.

Fashion
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2024 is the year of the dragon, outlined in Chinese tradition as the fifth animal in its zodiac calendar. Kicking off on February 10, 2024, international brands are celebrating the occasion with symbolic collections drenched in vibrancy. Bottega Veneta is up next, debuting a romantic campaign that observes “The First Sunrise With You.”

The 2024 Lunar New Year campaign is drenched in intimacy, seeing a close-knit couple bond over city-wide exploration, devoted beach strolls, and evening mountain hikes. Taiwanese actress Shu Qi fronts the campaign, seeing her follow Matthieu Blazy‘s creative path and admiring Shanghai’s decadent views.

Bottega Veneta’s Chinese New Year capsule collection takes on a slew of House signatures, beginning with straight-fit suiting and fuzzy checkered outerwear. Denim co-ords and printed trench coats join waterside, while the brand’s Andiamo, Sardine, and Orbit sneakers receive bold red and yellow finishes. Several woven bags arrive in color-blocked styles, completing the collection with golden dragon head ornamentation.

Take a closer look at Bottega Veneta’s 2024 Lunar New Year “The First Sunrise With You” campaign in the gallery above.

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