Harry Styles Invests in UK Fashion Label S.S. Daley
“Harry and I have a shared vision for the future of S.S. Daley and we look forward to this new chapter together,” said the designer.
Just after the final carousel at S.S. Daley’s Fall 2024 show in Florence during Pitti Uomo, the British designer (whose full name is Steven Stokey-Daley) made a headline-worthy announcement: Harry Styles has acquired a minority stake in his company.
“Harry and I have a shared vision for the future of S.S. Daley and we look forward to this new chapter together as we focus on brand longevity and scaling the business into a modern British heritage house,” the designer said in a statement.
Styles is a longtime fan of the brand, and he was first introduced to Daley through his stylist, Harry Lambert. Notably, the Harry’s House singer wore Stokey-Daley’s graduating collection in his music video for “Golden.”
Terms of the deal were not shared; however, the investment will aid the designer in building his direct-to-consumer business and support a “sustainable and long-term expansion,” according to reports. The designer’s collections are presently sold at a number of retailers, including Saks Fifth Avenue, Dover Street Market, Matchesfashion and Bergdorf Goodman, among others.
Stokey-Daley debuted on the London Fashion Week calendar in September 2021, just after receiving his diploma from the University of Westminster. Later that year, the designer was selected as a recepient of the British Fashion Council’s NEWGEN initiative.
