Heron Preston Joins H&M As Creative Menswear Advisor

Set to unveil his debut 40-piece collection next year.

Fashion
14,057 18 Comments

From helming his eponymous fashion label to newer endeavors like the creative entity, L.E.D. Studio, Heron Preston is showing no signs of letting up. Now the New York-based designer is expanding his reach as he has partnered with H&M as its Creative Menswear Advisor.

With the new “long-term partnership” the fashion giant has plans to reinvigorate its men’s offering by bringing Preston’s signature streetwear vision into the fold. In the role, Preston is set to aid in the creative direction of H&M’s main menswear line alongside producing his own seasonal capsule collections. Specifically, Preston will reside over design advisory, special collections, talent curation and fashion innovation. The gambit of segments spans the fullest extent of creation, curation, collaborations and even environmentally equitable circularity initiatives.

“The idea, at first, is for our work to be very experimental,” said Preston. “From there, we’re hoping for what we create through H2 to inform the wider H&M design operation…I always say, the face of fashion is all of us. H&M speaks to so many different types of people around the globe and is a brand for everyone. I love to push the boundaries of what’s possible and felt like they were really interested in doing that with me.”

Heron Preston is set to release his debut 40-piece collection with H&M next year. Stay tuned for more details about this new long-term partnership.

In other news, Très Bien everywear FW23 posits clean staples.

Read Full Article

What to Read Next

Flo Milli To Hit the Road on ‘Thanks for Coming Here, Ho Tour’
Music

Flo Milli To Hit the Road on ‘Thanks for Coming Here, Ho Tour’

Joined by Brooklyn rapper Maiya the Don.

HAVEN Preps for Changing Seasons With Pre-Fall 2023 Editorial
Fashion

HAVEN Preps for Changing Seasons With Pre-Fall 2023 Editorial

Featuring brands like sacai, AURALEE, Stone Island and more.

Kaytranada Says Childish Gambino Will Feature on His Next LP
Music

Kaytranada Says Childish Gambino Will Feature on His Next LP

The DJ played the collaboration between during a live performance last year.

Watch the First Trailer for Netflix's 'Pain Hustlers,' Starring Chris Evans and Emily Blunt
Entertainment

Watch the First Trailer for Netflix's 'Pain Hustlers,' Starring Chris Evans and Emily Blunt

Which debuts on Netflix this fall after its premiere at the Toronto International Film Festival.

Très Bien everywear FW23 Posits Clean Staples
Fashion

Très Bien everywear FW23 Posits Clean Staples

Crafted from Italian and deadstock fabrics.


Sonos Announces Its New Move 2 Speaker
Tech & Gadgets

Sonos Announces Its New Move 2 Speaker

Its equipped with 24 hours of battery life and an ultra-durable water resistant design.

G-Star RAW Reintroduce 3D Elwood Denim With Motion-Packed Campaign
Fashion

G-Star RAW Reintroduce 3D Elwood Denim With Motion-Packed Campaign

Enlisting world-class dancers to test the garments on Japanese streets.

Aleksej Iskos Crafts a Moment of Calm with New Lamp for Muuto
Design

Aleksej Iskos Crafts a Moment of Calm with New Lamp for Muuto

Inspired by not-so-calm surroundings.

Jung Kook Added to 2023 Global Citizen Festival As Headliner
Music

Jung Kook Added to 2023 Global Citizen Festival As Headliner

Marking the BTS star’s solo debut performance.

Björk Shares Illustrated Visual for ‘Fossora’ Track “Victimhood”
Music

Björk Shares Illustrated Visual for ‘Fossora’ Track “Victimhood”

The Icelandic singer also spoke about the meaning of the song in a new interview.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.