Heron Preston Joins H&M As Creative Menswear Advisor
Set to unveil his debut 40-piece collection next year.
From helming his eponymous fashion label to newer endeavors like the creative entity, L.E.D. Studio, Heron Preston is showing no signs of letting up. Now the New York-based designer is expanding his reach as he has partnered with H&M as its Creative Menswear Advisor.
With the new “long-term partnership” the fashion giant has plans to reinvigorate its men’s offering by bringing Preston’s signature streetwear vision into the fold. In the role, Preston is set to aid in the creative direction of H&M’s main menswear line alongside producing his own seasonal capsule collections. Specifically, Preston will reside over design advisory, special collections, talent curation and fashion innovation. The gambit of segments spans the fullest extent of creation, curation, collaborations and even environmentally equitable circularity initiatives.
“The idea, at first, is for our work to be very experimental,” said Preston. “From there, we’re hoping for what we create through H2 to inform the wider H&M design operation…I always say, the face of fashion is all of us. H&M speaks to so many different types of people around the globe and is a brand for everyone. I love to push the boundaries of what’s possible and felt like they were really interested in doing that with me.”
Heron Preston is set to release his debut 40-piece collection with H&M next year. Stay tuned for more details about this new long-term partnership.
In other news, Très Bien everywear FW23 posits clean staples.
