G-Star RAW has dove headfirst into modern-day technology and reflected its findings across an AI-designed denim collection earlier this year. The futuristic offering broke new ground and symbolized the dawn of a new fashion era.
Now, G-Star RAW is reintroducing its 3D-printed Elwood denim in a motion-packed campaign. The offering first debuted in 1996, reimagined for the current generation with new styles and street-ready detailing. The unisex Elwood collection includes loose-fitting ’90s silhouettes and straight-leg styles made from raw Japanese denim. Every pair allows free-flowing activity, featuring vivid knee patches, tilted seams, and asymmetrical pockets.
Shot in Tokyo, G-Star RAW’s new campaign enlists renowned street dancers The D SoraKi and Kyoka to take the garments for a spin. The world-famous dancers push denim to its limits, proving its flexibility on Japanese streets.
Take a closer look at G-Star RAW’s Elwood denim campaign in the gallery above. The collection will launch via G-Star RAW on September 6.
In other news, you can now buy Daniel Lee’s first Burberry collection.