Sabato De Sarno's Gucci Debut Is Grounded In Heritage, Celebrating the Small Joys of Life
The Italian designer took over Gucci’s Hub to mark his grand entrance, going back to the House’s century-old roots while keeping things fun and ready to party.
After Alessandro Michele departure, crowds were left uncertain of Gucci‘s future. The Creative Director’s eight-year tenure saw him revamp the brand for current generations, leaving a massive gap when announcing his exit in late 2022. Ever since, the creative Gucci team has held down the fort with tribute collections that honored its past, present, and future. Italian designer Sabato De Sarno announced his appointment earlier this year, previously working with Valentino‘s Pierpaolo Piccioli, Prada and Dolce & Gabbana.
The time has finally come, seeing De Sarno tease his debut left, right, and center. The designer’s “Gucci Ancora” collection has taken over screens worldwide, seeing bold lettering blasted on buses, trains, windows sills, and much more. The show was meant to be held on the main streets of Milan, relocating after wet weather took over the city. The Gucci Hub set the stage for De Sarno’s Spring/Summer 2024 collection, seeing the darkened room illuminated by thin rows of light. SS24 was a celebration of life itself, attended by a-list stars including Julia Roberts and Ryan Gosling. De Sarno wants to bring back the true essence of Gucci, grounded in rich storytelling and freeing confidence.
Thumping electronic beats took over the room with a mixture of Romy Madley Croft’s Loveher and Mark Ronson’s Late Night Feelings. The collection was simple in nature, seeing refined silhouettes let loose and ready to party. The collection began with a structured floor-length overcoat, a low-slung white tee, and miniature shorts tied together by an interlocked “GG” belt. Every look complimented the next, seeing motionless beaded dresses follow monogram rompers and rope-tied shirting. Tonal hoodies were debossed with essential Gucci lettering, and paired with patent leather bottoms in dark red hues. Rebellious leather jackets received silver hardware and petite flap pockets, while embellished green outerwear moved from side to side with metallic fringes. Navy-tinted pullovers blossomed with exaggerated collars and bedazzled ornamentation, while Gucci’s trademark green and red tones accented tennis-inspired uniforms cemented in brand history, completing the collection with a slew of sensual lingerie crafted from see-through lace.
Sabato De Sarno’s first Gucci collection was both elegant and refined, young and bold, going back to the House’s century-old roots while staying true to modern standards. It left our thirst quenched and begging for more, keeping us on the edge of our seats waiting for the next season to come.
Take a closer look at Gucci’s SS24 collection in the gallery above and stay tuned for more Milan Fashion Week content on Hypebeast.
Elsewhere, Prada SS24 was a utilitarian dream.
