Nike's Tech Fleece Line Rebels Against Normality In "Don't Sweat the Tech-nique" Campaign
Starring Carlos Alcaraz, Naomi Osaka, and many more ground-breaking athletes.
Nike is celebrating the 10th anniversary of Tech Fleece innovation in 2023, teaming-up with world-class creatives to debut its Fall 2023 line. While Drake launched his NOCTA Tech Fleece apparel collection earlier this summer, Nike has enlisted the world’s greatest athletes to front its “Don’t Sweat the Tech-nique” campaign.
“Don’t Sweat the Tech-nique” promotes Nike’s latest Tech Fleece offering, keeping recycled materials and comfort at the fore. Honoring the past and present through staple design, Nike’s celebratory range arrives with insulating technology for an improved experience, previewed in various mineral-inspired hues.
The campaign sees Norwegian footballer Eerling Haaland, British athlete Phil Foden, Wimbledon-winner Carlos Alcaraz, and tennis champion Naomi Osaka defy tradition in rebellious settings. Alcaraz serves up tennis balls for dinner while others interrupt office meetings and relax under thundering moonlight. Milwaukee Bucks player Giannis Antetokounmpo irons his new Tech Fleece wardrobe, capturing Saquon Barkley inhabiting chilled ice baths in style.
Take a closer look at Nike’s “Don’t Sweat the Tech-nique” campaign in the gallery above. The Fall 2023 Nike Tech Fleece collection will drop on August 11 via Nike and select retailers worldwide.
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