“Don’t Sweat the Tech-nique” promotes Nike’s latest Tech Fleece offering, keeping recycled materials and comfort at the fore. Honoring the past and present through staple design, Nike’s celebratory range arrives with insulating technology for an improved experience, previewed in various mineral-inspired hues.
The campaign sees Norwegian footballer Eerling Haaland, British athlete Phil Foden, Wimbledon-winner Carlos Alcaraz, and tennis champion Naomi Osaka defy tradition in rebellious settings. Alcaraz serves up tennis balls for dinner while others interrupt office meetings and relax under thundering moonlight. Milwaukee Bucks player Giannis Antetokounmpo irons his new Tech Fleece wardrobe, capturing Saquon Barkley inhabiting chilled ice baths in style.
Take a closer look at Nike’s “Don’t Sweat the Tech-nique” campaign in the gallery above. The Fall 2023 Nike Tech Fleece collection will drop on August 11 via Nike and select retailers worldwide.