Luka Dončić and Jordan Brand Extend Their Partnership Through 2029

More Jumpman signatures from the European hooper on the way.

Footwear
2,185 Hypes 0 Comments

Dallas Mavericks superstar Luka Dončić has inked a new contract extension with Jordan Brand through 2029. The new deal is built on three core pillars: building deeper connections with consumers, commitment to purpose-driven work and social impact and embracing technology and innovation through Luk.AI.

Through the first pillar, the Slovenian hooper will continue to engage with fans through more product releases and storytelling. Dončić currently has a duo of Jordan signature silhouettes under his belt, and will continue this legacy with a barrage of new colorways that reference his journey, beliefs and interests.

The crafty guard will also utilize his platform to create positive social change through his brand partnerships. In years past, he’s gifted Jordan Brand products to children at local Dallas hospitals through his Luka Dončić Foundation, and he will continue to participate in philanthropic efforts. Lastly, Dončić plans to innovate through his Luk.AI division and continue to blend the worlds of sports and technology. In recent memory, he engineered a special Jordan Luka 2 “Luk.AI” colorway that was accompanied by a campaign with an AI embodiment of himself, and he intends to bring more of these technology-focused projects to the fore.

In other news, the Jordan Luka 2 “Lake Bled” has received a release date.

Read Full Article

What to Read Next

Jordan Luka 2 Surfaces in "Infrared" Inspired Colorway
Footwear

Jordan Luka 2 Surfaces in "Infrared" Inspired Colorway

Here is a first look at the upcoming colorway.

Jordan Luka 2 "All-Star" Has an Official Release Date
Footwear

Jordan Luka 2 "All-Star" Has an Official Release Date

Arriving in February.

Check Out the Jordan Luka 2 "Trick Shot" and Its Matching NASCAR Car Wrap
Footwear

Check Out the Jordan Luka 2 "Trick Shot" and Its Matching NASCAR Car Wrap

Covering the No. 45 car at Texas Motor Speedway this weekend.


Jordan Brand Introduces New Slip-Ons, the Jordan Roam
Footwear

Jordan Brand Introduces New Slip-Ons, the Jordan Roam

Debuting in the “Sail” colorway.

Vic Mensa Announces Sophomore Album and Drops Off First Single, "Blue Eyes"
Music

Vic Mensa Announces Sophomore Album and Drops Off First Single, "Blue Eyes"

‘VICTOR’ is dropping later this year.

Comedian jaboukie Shows a New Side of Himself on Debut Album ‘All who can’t hear must feel’
Music

Comedian jaboukie Shows a New Side of Himself on Debut Album ‘All who can’t hear must feel’

He’ll also be heading on a compact 3-stop tour.

Gramicci FW23 is Destined for Uphill Adventures
Fashion

Gramicci FW23 is Destined for Uphill Adventures

Taking you from city to mountaintop in a flash.

Earl Sweatshirt and The Alchemist Drop ‘Voir Dire’ as an NFT
Music

Earl Sweatshirt and The Alchemist Drop ‘Voir Dire’ as an NFT

A full-length collaborative LP.

Omar Apollo Drops New Track “Ice Slippin,” Announces ‘Live for Me’ EP
Music

Omar Apollo Drops New Track “Ice Slippin,” Announces ‘Live for Me’ EP

The EP is out for release in October.


PICANTE Teams Up With British Pizza Joint Crisp W6 for Mouth-Watering Collection
Fashion 

PICANTE Teams Up With British Pizza Joint Crisp W6 for Mouth-Watering Collection

Serving up reimagined restaurant merchandise alongside PICANTE’s TIE DYE PIZZA.

Louis Erard and The Horophile Drop Art Deco-Inspired Watch Collaboration
Watches

Louis Erard and The Horophile Drop Art Deco-Inspired Watch Collaboration

Unveiling the La Petite Seconde Metropolis limited edition.

Michael Clark's JW Anderson Collaboration Is Big, Bold, and British
Fashion 

Michael Clark's JW Anderson Collaboration Is Big, Bold, and British

Translating the runway collection into relaxed hoodies, tops, and caps with paint-splattered motifs and Clark’s graphic trademarks.

Feng Chen Wang's Crocs Collaboration Is Straight From the Future
Footwear 

Feng Chen Wang's Crocs Collaboration Is Straight From the Future

Giving the Crocs Siren Clog and the Echo Clog aggressively modern makeovers.

CQP’s New RENNA Runners Arrive in Four Autumnal Colorways
Footwear

CQP’s New RENNA Runners Arrive in Four Autumnal Colorways

Inspired by retro silhouettes from the ’70s to ’90s.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.