PICANTE Teams Up With British Pizza Joint Crisp W6 for Mouth-Watering Collection

Serving up reimagined restaurant merchandise alongside PICANTE’s TIE DYE PIZZA.

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Jude Taylor and Saam Zonoozi‘s PICANTE is closing the summer in style, inviting its community for scrumptious meals celebrating local pizza joint Crisp W6.

Located in the basement of West London pub, The Chancellors, Crisp W6 founder Carl McCluskey began his business as a pizza-delivery service during Covid-19 lockdowns. The takeaway-turned-restaurant combines classic Italian recipes with slim NYC-style slices elevated through premium British ingredients.

Working with London-based streetwear label PICANTE, the duo embraces community and tasty food across a Crisp W6 merchandise range. Black and white tees boast restaurant-style “PICANTE AT CRISP W6” scripture on the upper left chest, placed atop “Reserve Your Dough” markings. At the rear, bartenders cook pizzas from beer tabs, prepared above Crisp W6’s home address. A singular cap receives similar embroidered motifs, pairing nicely with your slice.

Crisp W6 will serve up PICANTE’s TIE DYE PIZZA for a limited time, featuring a spicy tequila base, mozzarella cheese, and mesmerizing pesto swirls. Grab a slice at The Chancellors alongside PICANTE’s on-tap cocktail.

The capsule collection will drop on August 25 exclusively via the PICANTE website.

In other news, Michael Clark’s JW Anderson collaboration is big, bold, and British.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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