Savage X Fenty Announces Anitta as the Latest Brand Partner With a New Campaign

Wearing the new Crystal Crush collection.

Fashion
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Savage X Fenty has enlisted Brazilian artist Anitta as the brand’s latest partner and campaign star. Most recently, Rihanna fronted the new Savage X Fenty Maternitywear campaign with her first-born son RZA Athleston Mayers. The latest partnership with Anitta comes months after Rihanna officially stepped down as CEO of the company.

As Savage X Fenty’s newest brand partner, Anitta makes her debut in a campaign, modelling the Crystal Crush Xtra VIP Box. Anitta can be seen wearing the full Crystal Crush collection – the Crystal Crush Chain Bralette and Crystal Crush Chain Skirt – designed to spice up any outfit, including lingerie. The design of the pieces feature that of chains with bejewelled accents, perfect for a dance who is constantly moving and making noise.

Anitta adds to the Savage twist as the Crystal Crush collection launches alongside the Wild Ride collection which features a fishnet detailed Wild Ride Catsuit and matching Wild Ride Chest and Leg Garter Harness. Currently, the Crush VIP box exclusively available for Xtra VIP members only online. Take a look at the announcement below.

In other fashion news, Canada Goose has teased upcoming FW23 collaborations.

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