Rihanna Fronts Savage X Fenty's New Maternitywear Campaign
While nursing her and A$AP Rocky’s first-born son, RZA Athelston Mayers.
Between a baby-bump-boasting Louis Vuitton campaign and myriad viral street fits, Rihanna, in recent years, has constructed her own blueprint for the cool-mom style archetype. Now, as she’s pregnant with her and A$AP Rocky’s second baby and nursing their first-born child, Rih’s Savage x Fenty line has delivered something for the “moms and moms-to-be”: a function-first maternity capsule collection.
The line, crafted by Rihanna, includes three new bralette styles, including the Savage X Cotton Maternity Bralette, the Floral Lace Maternity Bralette and the Savage Not Sorry Maternity Bralette, along with an oversized graphic T-shirt with cheeky text reading, “Make More Babies.”
The bralettes, which come in several colorways and sizes ranging from XXS to 4X, riff on the brand’s best-sellers with new and expecting mothers in mind, featuring one-hand functionality, nursing slings, adjustable straps and clasps. They also come in a slew of colorways, including “Black Caviar,” “Purple Lavender,” “Platinum Grey” and “Navy Blue.”
In line with the drop, the Barbadian polymath herself fronts the line’s Dennis Leupold-shot campaign, wearing the collection’s adjustable bralettes while nurturing her one-year-old son, RZA Athelston Mayers. “Not ur mama’s maternity bras,” Savage X Fenty captioned the sartorial imagery on Instagram.
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See Rihanna’s new Savage X Fenty campaign in the gallery above, and shop the brand’s maternity capsule online now.
Elsewhere, Kim Kardashian is the face of Marc Jacobs’ Fall 2023 campaign.
