Borussia Dortmund's 2023/24 Cup Kit Is a Symbol of Strength and Resilience

The jersey also looks to blend the tradition and innovation of the city of Dortmund.

Fashion
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Borussia Dortmund and PUMA have just presented their new Cup Kit for the 2023/24 campaign and its looks blend the tradition and innovation of the city of Dortmund.

Once known as the city of steel, Dortmund has since evolved into a symbol of enduring strength and resilience — and the 2023/24 Cup Kit for Borussia Dortmund pays homage to this legacy while continuing to embrace the city’s blossoming future.

With this in mind, the new jersey has been designed with a striking “retro-futuristic design,” as per Borussia Dortmund’s press release, and is also complemented by an eye-catching all-over print in Dortmund’s classic black and yellow color scheme.

The design also looks to reflect the spirit of the next-generation Borussen, with the authentic jersey featuring cutting-edge technology to provide optimal performance and comfort on the pitch.

For example, the kit is crafted with ULTRAWEAVE fabric, while a 4-way stretch design is used to reduce weight and friction — this allows players to move freely and comfortably. Additionally, the jersey is also made with dryCELL technology to keep players’ bodies free from sweat.

You can take a closer look at the new Borussia Dortmund Cup Kit above and it is available to shop via the club’s official website now.

In other fashion news, check out the UNDEFEATED x Birmingham City FC collaboration.

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