Borussia Dortmund's 2023/24 Cup Kit Is a Symbol of Strength and Resilience
The jersey also looks to blend the tradition and innovation of the city of Dortmund.
Borussia Dortmund and PUMA have just presented their new Cup Kit for the 2023/24 campaign and its looks blend the tradition and innovation of the city of Dortmund.
Once known as the city of steel, Dortmund has since evolved into a symbol of enduring strength and resilience — and the 2023/24 Cup Kit for Borussia Dortmund pays homage to this legacy while continuing to embrace the city’s blossoming future.
With this in mind, the new jersey has been designed with a striking “retro-futuristic design,” as per Borussia Dortmund’s press release, and is also complemented by an eye-catching all-over print in Dortmund’s classic black and yellow color scheme.
The design also looks to reflect the spirit of the next-generation Borussen, with the authentic jersey featuring cutting-edge technology to provide optimal performance and comfort on the pitch.
For example, the kit is crafted with ULTRAWEAVE fabric, while a 4-way stretch design is used to reduce weight and friction — this allows players to move freely and comfortably. Additionally, the jersey is also made with dryCELL technology to keep players’ bodies free from sweat.
You can take a closer look at the new Borussia Dortmund Cup Kit above and it is available to shop via the club’s official website now.
In other fashion news, check out the UNDEFEATED x Birmingham City FC collaboration.
