Birmingham City Football Club Taps UNDEFEATED for Kits

Birmingham City Football Club (BCFC) has tapped Los Angeles-based streetwear brand UNDEFEATED for the designs of its latest home and away kits. The partnership also included a now sold-out limited edition merch capsule for fans.

Becoming the new Principal Partner and sponsor is a big step for UNDEFEATED, as it marks the first time the brand has entered into the football partnership world. It also represents the vision of the Club’s operator, Knighthead Capital Management, as it’s their first partnership since assuming responsibilities.

BCFC’s new kits, blue and red for home and away respectively, feature UNDEFEATED’s signature five-strike logo blown up for all to see at the center — notably, the collaboration also represents the first time in the Club’s history that the same brand appears on the Men’s and Women’s jerseys simultaneously.

“The exciting part about this unique partnership is the way we are able to join our brand, authentically through a deep association, with a leading professional sports organization,” shared James Bond, the Co-founder and co-owner of UNDEFEATED, adding “It allows us to evolve beyond the streetwear category and grow authentically through sport. Since day one, UNDEFEATED has been a brand athletes wear in action, to and from the facility, so being on the jerseys and the pitch is authentic to our brand DNA.”

In other fashion news, check out the full Palace Fall 2023 collection.