The Weeknd and Blue Bottle Coffee Deliver the Samra Blend Vol. 1

Created with the artist and his mother to showcase the best of Ethiopian coffee.

Food & Beverage
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The Weeknd and Blue Bottle Coffee have dropped off their latest offering, the Samra Blend Vol. 1.

A product of their Samra Origins brand line, this first exclusive blend features notes of raspberry and citrus blossom for a robust fruit composition with a balance of sweetness and brightness, while the final blend’s notes of tart fruit and bright citrus unite with a fresh floral aroma to round out the classic Ethiopian taste. Samra Blend Vol. 1 was created alongside The Weeknd and his mother, Samra, as an ode to the best of Ethiopian coffee, and utilizes the iconic Ethiopian processing methods of washed and natural.

The Weeknd and Blue Bottle Coffee’s Samra Blend Vol. 1. is available exclusively at select Blue Bottle cafes and the Samra Origins website for $22 USD per 8oz bag of whole bean. Guests can also order the Samra Origins Blend Vol. 1 as pour over or as cold brews for a limited time.

Elsewhere in food and beverage, Burger King Brazil unveiled a pink Barbie burger.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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