The Jordan Tatum 1 Surfaces With a Crisp "Pure Money" Look

Revisiting the all-white theme that initially graced the Air Jordan 4 in 2006.

Footwear
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Five months ago to the day, Jayson Tatum and Jordan Brand finally unveiled their first collaborative signature shoe: the Jordan Tatum 1. Since then, the Boston Celtics’ young superstar has presented a wide variety of colorways, drawing from his personality and favorite moments. Now, another pair has surfaced ahead of the 2023-24 NBA season — an all-white “Pure Money.” Best known for gracing the Air Jordan 4 in 2006, this versatile arrangement pairs with just about any team’s home uniform.

This presentation of the shoe kicks off with its synthetic layers toggling between a clean white and an accenting silver. Linework surrounding the midsole opts for the shiny finish, matching the lateral heel’s Jumpman logo, heel tab and tongue’s “JT” logo. Per usual, references to Tatum appear with his number “0” embroidered at the heel and a callout to his son Deuce at the opposite side of the tongue.

Hang tight as Jordan Brand has not yet disclosed any release information surrounding the Jordan Tatum 1 “Pure Money.” It’s currently expected to touch down on shelves in the coming months via Nike and select retailers at a price of $120 USD.

For more of the latest news from the footwear industry, be sure to review this week’s best footwear drops — led by the Air Jordan 1 Retro High OG “UNC Toe.”

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