Detailed Look at the Rich Paul x New Balance 550 "Forever Yours"
Now scheduled to land on shelves later this month.
Update: Hot off of an incredibly successful start to the NBA’s free agency period, agent Rich Paul is preparing for the launch of his latest New Balance collaboration, taking on the ever-popular 550. Following an early preview of the pair, we now have a detailed breakdown to review and a release date in place. Its faded lilac hue adorns the upper while key collaborative touches are sprinkled in from the heel branding to the special shoe box. Release via select retailers such as Sneaker Politics is scheduled for July 14 at a price of $130 USD.
Original Story: Rich Paul is one of the biggest agents in all of sports as he manages box office caliber NBA players such as LeBron James, Anthony Davis, Draymond Green, Zach LaVine and more. In 2021, he was given the opportunity to flex another creative muscle by working with New Balance on a 550 collaboration, and now it looks as though a sequel is on the way.
Uptodate.tokyo
Uptodate.tokyo
Uptodate.tokyo
This first set of leaked imagery reveals aerial perspectives of the uppers and packaging. Straying away from the white leather panels that arrived on this inaugural iteration, this forthcoming rendition comes styled with a buttery suede build that’s covered in a lavender hue. His full moniker is printed across the tongues while his initials are positioned on the footbeds and heels and intertwined rose graphics. We’ve also caught a glimpse at the pair’s shoe box which features co-branded hits on the top of the lid and the words “Forever Yours” on the interior, all of which are written out in a similar font to Verdy’s signature Girls Don’t Cry logo.
No official release information about this pair has been announced yet, but you can grab an initial look at them in the gallery above.
Elsewhere in sneakers, the first photos of the COMME des GARÇONS HOMME x Tokyo Design Studio New Balance 610 have appeared.
