Mallet London Unveils Holloway Sneaker Built For Commuters

Lightweight and functional.

Footwear
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Continuing this season’s run of new silhouettes, Mallet London unveils its latest design: Holloway.

As with its previous Neptune and The Bentham Court releases, the British lifestyle brand looks to bridge the gap between style and functionality to produce sneakers that work as efficiently under pressure as it does when relaxing. Looking back to the cityscape for inspiration, the Holloway is an ode to the bustling city life. Built for on-the-go commuters, the sleek silhouette is designed to tackle the rapid movement of its wearers.

Crafted using blown EVA, this sneaker is one of its most lightweight footwear styles in its extensive roster. As well as an advanced upper that merges luxe fabrics for an elevated look, the sneaker boasts a chunky outsole that can be styled effortlessly with a range of outfits.

“As a brand, we are committed to elevating the everyday experience of our customers,” Tommy Mallet says on the Holloway. “Our inspiration for the season was cityscapes, which activated thoughts of movement, speed and agility, ultimately influencing the sleek design.”

Arriving in a range of colorways, the Mallet London Holloway sneaker collection is available to purchase now from the brand’s website.

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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