Dior Opens New Co-Ed Store on London's Sloane Street

Opening on July 5.

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Dior has always had close ties to London, and since opening its first storefront on Conduit Street in 1954, the brand has expanded within the city’s luxury corners. This summer, Dior adds one more location to its list, unveiling a new address on Sloane Street.

Residing near London’s Sloane Square in the Royal Borough of Kensington and Chelsea, the store explores Dior’s extensive history and offers womenswear, menswear, and jewelry. The bright exterior is designed with the House’s cannage motif, featuring Dior-branded flags that signal guests from afar.

The three-floor destination boasts a light palette of cream, tan, and blue, housing Maria Grazia Chiuri‘s shoes and accessories on the first floor. The designer’s seasonal womenswear offerings are found above, while the lower ground floor acts as Kim Jones‘ impeccable menswear oasis.

Take a look inside Dior’s new store on London’s Sloane Street in the gallery above and visit the location open on July 5.

In case you missed it, sleep on the go with JW Anderson’s Cushion Clutch Bag.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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