Cowboy's New Cruiser E-Bike Keeps Comfort at the Forefront

Retailing for approximately $3,400 USD.

Tech & Gadgets
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Belgian cycling label Cowboy is quickly making a name for itself in the e-bike market. The brand, founded in 2017, creates user-friendly lightweight bicycles for riders of all experience levels. Cowboy has listened to customer feedback and presents its new and improved Cruiser model.

The new e-bike is Cowboy’s most comfortable offering, allowing for better posture and visibility. The Cowboy Cruiser grants easy Dutch riding positions — keeping your body relaxed at all times.

The 19.3-kilogram bicycle boasts advanced features for a smooth ride, including curved handlebars equipped with comfort grips and an enlarged saddle for relief and support. Available in “Black” and “Sand” colorways, the slim design is also fitted with wireless phone charging mechanisms, a removable battery, and custom Cowboy wheels.

Take a closer look at the new Cowboy Cruiser e-bike in the gallery above. It will be available via the Cowboy website for £2,690 GBP (approximately $3,400 USD).

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