Taylor Swift's "The Eras Tour" Could Be The First Billion-Dollar Grossing Tour in History
Looking to earn a total of $1.4 billion USD.
Taylor Swift could make history once again as “The Eras Tour” is projected to become the world’s first billion-dollar grossing tour.
As per Pollstar, the lengthy engagement is looking to earn a total of $1.4 billion USD as it closes at Wembley Stadium in London in August 2024, and could cross the $1 billion USD marker during her Singapore shows in early March 2024. The publication’s mid-year report states that “The Eras Tour” has grossed around $300 million USD so far with 1,186,314 total tickets sold, and an average of 53,923 tickets per show that are sold at an average ticket price of $253.35 USD.
The report adds that Swift could cross the billion-dollar mark in 12 months if she continued to tour until the end of 2023. However, she is taking a break at the end of the year as she ends her Latin America leg and will resume in Asia in February 2024.
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