PUMA's "Breakthrough Boot Pack" Provides Women-Specific Fits
With the campaign featuring professional ballers, Jack Grealish and Fridolina Rolfö.
PUMA has just presented its brand-new “Breakthrough Boot Pack” and it features a selection of updated ULTRA designs along with women’s specific fits and new colorways for three of the brand’s silhouettes.
The new ULTRA designs are crafted with a lightweight upper, while PWRTAPE technology is used to provide enhanced support for fast direction changes for ballers on the pitch. Additionally, the boot is also hit with a revitalized dual-density SPEEDPLATE — this provides more traction, allowing players to make more accurate runs and dribbles with the ball.
Meanwhile, the ULTRA’s upper is hit with a clear white hue, showcasing the gradient colors of the PWRTAPE beneath it, with the customary PUMA logo then complementing the design in a selection of “Neon Pink” shades.
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PUMA has also included two new versions of its PUMA KING and the all-new FUTURE silhouette. The women’s fit KING — which has come following reports that 82% of female players have problems with their boots — has been designed in various shades of light blue. The unisex version of the boot then arrives in the classic color combination of black and white.
Rounding off the new boot pack, the FUTURE design has been created with an all-white base, with speckles of bold red detailing being integrated with a zig-zag formation across the lateral sides and upper.
You can take a closer look at the “Breakthrough Boot Pack” above and it will be available to shop via the official PUMA website from July 6.
In other footwear news, check out this New Balance 580.
