BEAMS Launches Exclusive New Balance 327

Appearing in a versatile beige presentation.

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When it comes to bringing the American soul of New Balance to the rest of the world, BEAMS is one leader of the movement. In recent years, the brand has teamed up with New Balance to introduce various releases to the Japanese sneaker market — even issuing some exclusive colorways such as two 57/40 looks that arrived in January. The latest project from the duo sees the B:MING by BEAMS line tapping the New Balance 327 for a neutral beige presentation.

The ’70s inspired model has been prepared for spring and summertime with a textile base at its upper carrying a soft brown and oversized “N” logo in white at the lateral. From there, a matching beige coats the rough suede overlays that span from the toe box to the heel. Another key element of the 327 is its unique outsole which reaches from the toe all the way up the heel, appearing in a gum finish that rests below a white midsole to complete the look.

If you’re looking to grab a pair of this New Balance 327, it is a B:MING by BEAMS exclusive and currently available for pre-order. Its estimated time of delivery is June of 2023 and is priced at ¥13,090 JPY (approx. $98 USD).

 

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That’s not all from the American sportswear brand, it recently shared a “Pale Mauve” colorway of its MADE in UK version of the 576 — launching next week.

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Logan Fairbrother Associate Editor

Logan Fairbrother is a writer who spent four years at Hypebeast, where he led the footwear vertical and spearheaded the weekly “Best Footwear Drops” franchise. Based in Portland, OR, his work centered on industry analysis and product storytelling, extending into fashion and gaming, with a focus on how products are positioned and resonate within culture.

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