MAD Architects Presents Cube "Momentum" Installation at Milan Design Week

Placing a shining cubic structure on Statale University’s courtyard.

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As Milan Design Week continues, Ma Yansong‘s MAD Architects has unveiled its new “Momentum” installation that brings a shining cubic sculpture to the Italian city.

MAD Architects has dominated Milan Design Week since 2018, having previously exhibited several boundary-breaking artworks that combine multiple art forms. In addition, the imprint has constantly delivered thoughtful structures that speak on multiculturalism and community.

Made in collaboration with Interni, Axa Immobiliare, and Alts, the artwork is meant to freeze time with unique artistic expression that stops you in your tracks. Exhibited during Milan’s Furniture Fair at Statale University, the cube reflects its surrounding environment in the daytime. As nightfall approaches, “Momentum” becomes transparent and is illuminated by vibrant lighting that peeks through its linear design.

Take a closer look at MAD Architects’ “Momentum” installation at Milan Design Week in the gallery above.

In case you missed it, Jacquemus makes first foray into furniture design with Exteta collaboration.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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