Toronto-based Better™ Gift Shop is celebrating hockey culture and The 6 with a collaboration with Sherwood.
With the flagship store located in the Chinatown neighborhood of Toronto, Better™ Gift Shop was inspired by the area and wanted to give a nod to their community. Specifically paying homage to the nearby Kung Fu and Lion Dance Club, Hong Luck Kung Fu Club, the lion graphic seen on the t-shirt and hoodie represents their neighbor and frequent collaborator. This is not the first time the Toronto store has given a nod to Hong Luck Kung Fu Club, previously partnering with them for a new Vault by Vans collaboration.
Although hockey is the unofficial sport of Canada, it is definitely the most popular throughout the nation. Tapping into the hockey culture and camaraderie of the sport, the collection also features two jerseys, a “B Logo” Blue/White away jersey, and a White/Yellow home jersey. New Era caps in white and black are also available. Those in town and are looking to indulge in one of Canada’s favorite pastimes can check out the big Toronto Maple Leafs vs. Tampa Bay Lightning watch party at RendezViews on April 22 for a chance to win some exclusive prizes.
The collection is now available online.
In other fashion news, check out Represent’s new capsule collection with Mötley Crüe.