L.L. Bean x BEAMS Is Cleverly Cozy
With a life-loving feeling.
L.L. Bean and BEAMS have teamed up for a new collaboration and it’s super cozy, to say the least.
Inspired by the theme of “a little clever daily wear” the collection is complete with casual staples like relaxed hoodies, button-down shirts, embroidered shorts and graphic t-shirts. Livening the pieces is L.L. Bean’s signature green box logo alongside animal details like dogs and flying ducks.
But what makes the new collection pop is its vintage catalog-style campaign, which was inspired by the Maine-based brand’s past visuals. From shopping at the grocery store to having a casual meal at a diner, the images aptly portray the brands’ playful and life-loving nature.
Take a look at the offering in the gallery above. The L.L. Bean x BEAMS collection is set to release on Saturday, April 15.
In other news, maharishi’s Summer 2023 editorial explores the importance of Thailand’s water.
