Studio Humano's "METELE CANA" Book Takes a Deep Dive Into Cuban Reggaeton Culture

Documenting the life of local artist and club-goers.

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Cuba is at the forefront of the Reggaeton scene, giving the Puerto Rican music genre a new meaning. From Cubanito 20.02 to La Goony Chonga, several musicians have delivered their interpretation of club-ready beats, providing a unique sound that differs from global Reggaeton chimes.

To celebrate Cuba’s participation, creative agency Studio Humano has released a new book detailing the ravishing musical landscape of the country. Led by London-based Frank Rodriguez and co-founder Alex Maragakis, the duo has documented the life of local artists by giving an insight into their daily activities and melodic inspirations.

Furthermore, the immersive images follow everyday residents on their journey to the club, capturing the experience from start to finish. “METELE CANA” is an expression of Cuban excellence and honors the music-loving community that encapsulates the nation.

Take a look inside Studio Humano’s “METELE CANA” Book above. The book is available to purchase now via select retailers including Dover Street Market London.

Elsewhere, Kenny Scharf takes over the Journal Gallery in New York.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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