Hello Kitty and Friends Outfit the adidas Stan Smith

The team over at adidas Originals seems to have found a collaborative recipe for success. After lending its classic Stan Smith silhouette to franchises such as The Simpsons, adidas continues its partnership with Sanrio by revealing a new Hello Kitty and Friends-themed Stan Smith colorway.

Previously, the bow-bearing character landed on the Superstar, Forum Low and Astir with cute compositions focused on her. Now, with the Stan Smith, she’s joined by her friends as they scatter across the colorful lining and sockliner. The otherwise triple white look also features thematic details such as “HELLO KITTY AND FRIENDS” text at the lateral in place of the typical Stan Smith reference. In addition, a special Hello Kitty pouch has been prepared, resting atop the lacing system while a furry heel tab completes the look with soft pink branding.

As of now, the Hello Kitty and Friends x adidas Stan Smith has only popped up via adidas Malaysia where it is priced at RM489 MYR (approx. $109 USD) and scheduled to launch March 31. It is expected to land on shelves stateside and in other regions at the same time or shortly thereafter.

Stay tuned for more release information and in other footwear news, a new adidas NMD silhouette – the NMD S1 FS — has surfaced with adidas Soccer’s Fusion Skin material.