Malbon Golf Announces Partnership With Yealimi Noh

Teasing the arrival of the LA brand’s first women’s line.

Golf
4.0K 2   Comments
Prefer Hypebeast on Google
Save

When Malbon Golf launched six years ago, it was a mostly underground brand that you probably only knew if you were versed in LA’s streetwear and skate scene. But that has changed in a big way, because nowadays it’s a rare occurrence when its collections don’t sell out within hours.

A strong 2022 and opening to 2023 has seen the brand continue to heighten its mainstream visibility by appearing in the most recent PGA TOUR 2K23 game and outfitting ScHoolboy Q for the entirety of the AT&T Pebble Beach Pro-Am.

Now the brand has reached another milestone, announcing its first official sponsorship of a professional golfer. Arriving just in time for Malbon’s inaugural women’s line, 21-year-old Yealimi Noh will represent the brand and sport the signature buckets logo throughout the 2023 LPGA Tour season. It’s a key moment for the label in its push to bring younger and more diverse segments into a sport that sorely needs it.

Noh and brand founders Stephen and Erica Malbon first met at the Evian Championship in France, where the brand awards a pink bomber jacket to the winner and provides items like bucket hats to the entire field. When Noh makes her 2023 debut, expect to see her pair Malbon’s threads with her footwear brand of choice, Nike, and signature silhouettes like the Air Max 90 G.

Elsewhere, check out the Nike Air Max 1 G “Periwinkle” honoring the 2023 PGA Championship.

Read Full Article
Text By
Share this article
Julius Oppenheimer
Julius Oppenheimer Senior Editor, Hypegolf

Julius Oppenheimer is an editor focused on the intersection of golf, sport and culture. His work explores how the game is evolving through style, storytelling and the people shaping its future. He has reported from major tournaments and collaborated with leading brands, bringing a nuanced, culturally aware and authentic perspective to Hypebeast's golf vertical.

What to Read Next

GDC Collaborates With Malbon Golf for a Golf Apparel Capsule Crafted From Denim
Golf

GDC Collaborates With Malbon Golf for a Golf Apparel Capsule Crafted From Denim

Bridging Tokyo streetwear with LA golf culture, the four-piece collection reimagines on-course utility through lightweight chambray.

New Arrivals From HBX: Malbon Golf
Fashion

New Arrivals From HBX: Malbon Golf

Shop now.

Malbon and Daniel Arsham Launch Collaborative Golf Apparel Collection
Golf

Malbon and Daniel Arsham Launch Collaborative Golf Apparel Collection

The capsule collection merges contemporary art and golf heritage across technical outerwear and accessories.


Gap and Malbon Reunite for Second Apparel and Accessories Collection
Golf

Gap and Malbon Reunite for Second Apparel and Accessories Collection

The 35-piece range bridges golf and tennis heritage with modern sportswear silhouettes.

Closer Look at Reese Cooper's Upcoming Merrell 1TRL Collaboration
Footwear

Closer Look at Reese Cooper's Upcoming Merrell 1TRL Collaboration

Launching this weekend at New York Fashion Week.

Chlöe Bailey, Woody Harrelson and More To Star in Movie Adaptation of Bob Dylan Musical 'Girl From the North Country'
Entertainment

Chlöe Bailey, Woody Harrelson and More To Star in Movie Adaptation of Bob Dylan Musical 'Girl From the North Country'

The Depression-era film will also star Olivia Colman and Tosin Cole.

Salomon Drops New XT-SLATE Sneaker With Wood Wood
Footwear

Salomon Drops New XT-SLATE Sneaker With Wood Wood

Coming in two colorways.

The Nike ISPA Mindbody Appears in a Slimy "Volt"
Footwear

The Nike ISPA Mindbody Appears in a Slimy "Volt"

The decayed silhouette is charged up with another eye-catching look courtesy of biomaterials company Living Ink.

Turkey's Gaziantep Castle Destroyed in Earthquake
Art

Turkey's Gaziantep Castle Destroyed in Earthquake

Dating back to the 2nd Century BCE.

Stüssy Reveals Nike Air Penny II Apparel Collaboration
Fashion

Stüssy Reveals Nike Air Penny II Apparel Collaboration

Co-branded loungewear and a footwear collaboration launch on February 10.


First Look at the Nike SB Dunk Low Decon "N7"
Footwear

First Look at the Nike SB Dunk Low Decon "N7"

Featuring bird and flower artwork throughout.

Leo Villareal Illuminates Pace Gallery's Geneva Location
Art

Leo Villareal Illuminates Pace Gallery's Geneva Location

Witness the American artist’s latest LED sculptures until March 18.

Matthew McConaughey Voices Elvis Presley in Netflix's 'Agent Elvis' Teaser
Entertainment

Matthew McConaughey Voices Elvis Presley in Netflix's 'Agent Elvis' Teaser

The animated comedy series will premiere on the streamer in March.

Always Do What You Should Do Is Skate-Ready With Its Latest Collection
Fashion

Always Do What You Should Do Is Skate-Ready With Its Latest Collection

With the full collection featuring new caps, a towel, and a selection of T-shirts.

Laundry Day's Latest Object Celebrates the Beauty of Ubiquity
Design

Laundry Day's Latest Object Celebrates the Beauty of Ubiquity

Designed by Alvaro Ucha Rodriguez.

Step into the World of Dora the Explorer With MSCHF's Big Red Boots
Footwear

Step into the World of Dora the Explorer With MSCHF's Big Red Boots

“If you kick someone in these boots they go BOING!”

More ▾