adidas Celebrates Valentine's Day With Two Themed UltraBOOST 1.0 Colorways

Just like that, January has passed and February is now here. As a result, Valentine’s Day celebrations are right around the corner. Each year, brands try their hands at celebrating the holiday with various loving looks prepared for couples to share. For adidas this year, they revisit their UltraBOOST “Valentine’s Day” launch from last year with another set of women’s and unisex colorways.

Appearing with white and black bases — this time on the UltraBOOST 1.0 — the Primeknit uppers feature multicolored hearts that match the wildly-colored rubber outsole. In “Cloud White,” matching white hues dress the full-length BOOST midsole, the Three Stripes cage, UltraBOOST branded heel cups and the flat laces. Appearing in a similar fashion, the “Core Black” look outfits these elements in a sharp black finish. As part of adidas’ continued commitment to sustainability, the upper’s yarn contains at least 50% Parley Ocean Plastic and 50% recycled polyester.

Available now, the adidas UltraBOOST 1.0 has been prepared in a women’s “Cloud White” and unisex “Core Black.” Priced at $200 USD, the styles are available now via adidas. Act fast as sizes have begun selling out.

For more in the world of footwear, the adidas Harden Vol. 7 has surfaced in a dazzling “Silver Metallic” colorway.