Step Inside LA's Ethereal New le FLEUR* Store

The return of the “nomadic blue house.”

Design
3,597 Hypes 1 Comments

After unveiling Season 2 last week with a lively, Tyler, the Creator-directed video lookbook, le FLEUR* is opening the doors to a nostalgic new outpost in Los Angeles. Located in Culver City, the label’s seasonal store pays homage to the nomadic “blue house” concept – which Tyler launched Season 1, the label’s first collection, with back in December 2021.

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A post shared by GOLF le FLEUR* (@lefleur)

le FLEUR*’s temporary home is hard to miss with its blue exterior. Once inside, wooden walls offer a clean, calming vibe, with striking blue detailing. The store will not only be home to the brand’s signature French Waltz fragrance, as well as other beauty products, luggage, sunglasses, loafers and accessories, but also s the entirety of Season 2. Revisit the collection here, and take a closer look at the dreamy new store – which is “not a meet and greet” – in the gallery above.

The le FLEUR* Culver City store will remain open from 11 a.m. – 7 p.m. every day through Wednesday, December 21.

11136 W Washington Blvd
Culver City, CA 90232
United States

le FLEUR* Season 2 is available now at the Culver City location and will land on le FLEUR*’s webstore this Wednesday, December 13 at 10 a.m. ET.

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