Tyler, the Creator Picks Up the Camera for le FLEUR* Season 2
Starring Lil Yachty, Tyler, the Creator himself and more.
Aside from music, Tyler, the Creator is known for his unique style that bleeds into his range of clothing brands. One of the strongest and most elevated is his le FLEUR* label. Now, the renowned rapper and producer has revealed Season 2 of le FLEUR*, entitled “For The Sunseekers.” But instead of opting for a standard lookbook, Tyler, the Creator picked up a camera for a lively collection video.
Directed by Tyler, the Creator himself, the video appears in a desert-like atmosphere with broken down vehicles in the background like an old yellow school bus, flipped over low-rider and an old police car. Complimenting the atmosphere is an overall warm color grade which aptly mirrors the collection’s title. Once the video starts, it is quickly livened by its cast of models that sees Lil Yachty, Tyler, the Creator himself, Maverick Carter, Anwar Carrots and more.
From recording videos to gazing out in the distance and even carrying a brown paper grocery bag, the cast reveals the new line of pieces that furthers le FLEUR*’s preppy touch. Comprising the collection is a wardrobe of puffer jackets, blazers with matching pants, a varsity jacket, knitwear, several eye-catching sweater vests, a new cycling jersey, button-down shirts and more. Finishing off the collection is a lineup of accessories like new fur ushanka hats, berets, ties and scarves.
Check out the lookbook video above. Select items from le FLEUR*’s Season 2 collection are set to be released in-store on December 9 before its online release on December 13.
