Dior Names Jay Chou Its Newest Menswear Ambassador

The “King of Mandopop” is the latest addition to the French fashion house’s faces.

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The “King of Mandopop” Jay Chou has officially signed on as Dior’s newest menswear ambassador. In the role, the Taiwanese artist, who is also a songwriter, director and actor, will now represent the French luxury label at key events and during public appearances.

Per the House, Chou “embodies the spirit and singularity of Dior style, a modernity with a timeless signature.” With the ambassadorship, the brand looks to highlight “the special ties uniting Dior and culture in all its forms.”

 

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Chou joins an ever-expanding roster of global ambassadors for Dior. Presently, the men’s lineup includes actor Robert Pattinson, K-pop singer Jimin (of BTS fame), soccer player Kylian Mbappé, K-pop group Tomorrow x Together (TXT) and Grace Kelly’s grandson, Pierre Casiraghi.

Chou is revered as one of the most-popular Chinese-speaking artists, with record sales tallying over 30 million units. He made headlines last year for featuring legendary department store La Samaritaine in the music video for his single “Greatest Works of Art,” which currently boasts more than 26 million views on YouTube. Notably, La Samaritaine operates under LVMH, like Dior.

On screen, Chou is most remembered for his acting roles in The Green Hornet, which marked his film debut in 2011, and Now You See Me 2, which premiered in 2016.

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