Coco Gauff's New Balance Coco CG1 Gears up for "Spooky Season"

The US Open champion celebrates her favorite holiday of Halloween with this black on dark purple colorway.

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Coco Gauff is on top of the world. Hot off of a US Open singles title and in the middle of a run in the China Open, she is showing no signs of slowing down. Matching this tenacity, her partnership with New Balance continues to expand with another look on her first signature shoe — the New Balance Coco CG1.

This time around, New Balance and Gauff celebrate the 19-year-old superstar’s favorite holiday — Halloween — with a “Spooky Season” colorway. Its detailing sees black combine with dark purple, tapping into a more ominous approach to the shoe. Typical branding hits include the “N” logo at the lateral heel and “New Balance” script at the medial heel while Gauff’s name rests proudly at the tongue. Final notes come courtesy of the purple speckles spread across the midsole and black, translucent and purple notes at the NB-branded outsole.

Look for Coco Gauff to sport her New Balance Coco CG 1 “Spooky Season” throughout the WTA Finals later this month. If you’re looking to pick up a pair, it will be available starting October 6 via New Balance at a price of $170 USD.

For more of the latest news new from the world of footwear, be sure to check out the New Balance MT580 GORE-TEX, as designed by mita sneakers, MASTERPIECE SOUND and Hombre Niño.

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Logan Fairbrother Associate Editor

Logan Fairbrother is a writer who spent four years at Hypebeast, where he led the footwear vertical and spearheaded the weekly “Best Footwear Drops” franchise. Based in Portland, OR, his work centered on industry analysis and product storytelling, extending into fashion and gaming, with a focus on how products are positioned and resonate within culture.

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