New Balance Announces Debut Sneaker With Coco Gauff
Coming in “Pompey” and “DigiCoco” colorways.
New Balance is back with another footwear offering with rising tennis star, Coco Gauff. But instead of a collaborative silhouette that marked the entities’ first joint endeavor, this time New Balance has unveiled Gauff’s debut signature sneaker.
The New Balance Coco CG1 is a mid-top sneaker with a 90’s inspired design and elevated performance technology. With the debut shoe, Gauff made sure the design was aligned with her identity as a sister, daughter and friend. The retro style is done up with a white upper with inserts of purple, fuchsia, sunset orange and gold. Complimenting the upper is a black and white FuelCell midsole and a black NDurance sole with multicolored detailing.
“The entire team at New Balance from design, to marketing, truly cares about me as a person and not just an athlete and that relationship allowed us to create the Coco CG1,” said Coco Gauff in a release. “I signed with New Balance at such a young age and I am so excited to know that I will continue to work with them for a long time into the future! The Coco CG1 is a vintage-looking shoe with a modern twist, and I am so excited to get this in stores and see how people style it!”
Check out the sneaker in the gallery above. Priced at $170 USD, the New Balance Coco CG1 releases on August 26 in its “Pompey” and “DigiCoco” colorways online.
In related news, take a closer look at the DJ Khaled x Air Jordan 5 in “Sail” and “Crimson Bliss.”
