New Balance Announces Debut Sneaker With Coco Gauff

Coming in “Pompey” and “DigiCoco” colorways.

Footwear
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New Balance is back with another footwear offering with rising tennis star, Coco Gauff. But instead of a collaborative silhouette that marked the entities’ first joint endeavor, this time New Balance has unveiled Gauff’s debut signature sneaker.

The New Balance Coco CG1 is a mid-top sneaker with a 90’s inspired design and elevated performance technology. With the debut shoe, Gauff made sure the design was aligned with her identity as a sister, daughter and friend. The retro style is done up with a white upper with inserts of purple, fuchsia, sunset orange and gold. Complimenting the upper is a black and white FuelCell midsole and a black NDurance sole with multicolored detailing.

“The entire team at New Balance from design, to marketing, truly cares about me as a person and not just an athlete and that relationship allowed us to create the Coco CG1,” said Coco Gauff in a release. “I signed with New Balance at such a young age and I am so excited to know that I will continue to work with them for a long time into the future! The Coco CG1 is a vintage-looking shoe with a modern twist, and I am so excited to get this in stores and see how people style it!”

Check out the sneaker in the gallery above. Priced at $170 USD, the New Balance Coco CG1 releases on August 26 in its “Pompey” and “DigiCoco” colorways online.

In related news, take a closer look at the DJ Khaled x Air Jordan 5 in “Sail” and “Crimson Bliss.”

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