Coco Gauff Receives Her Own New Balance 327 Collaboration

The rising tennis star’s love for jewelry is translated by the golden links planted on the medial walls.

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Despite only being 17 years old, Coco Gauff is wise beyond her years on the tennis court as she is the youngest American to advance to a Grand Slam quarterfinal since Venus Williams at the 1997 U.S. Open. And as she continues to season her game and became one of the sport’s biggest stars, New Balance has opted to welcome her into the family and grant her a striking footwear and apparel collaboration. The former involves a striking New Balance 327 team-up that has just been revealed through official imagery.

The athlete’s inaugural sneaker collaboration is one that mixes between neutral and vivid hues, and it’s inspired by Gauff’s affinity for vibrant colors, translucency and gold chains. On the lateral side, the canvas underlays and suede overlays are whipped up in a clean white hue and come offset by a fluorescent pink “N” logo and bright orange banner on the tongues and medial side branding. The medial side deviates with a bold red backdrop and comes ornamented with gilded links to salute her aforementioned affinity for jewelry. Inside the sneakers, the insoles are painted with a bright pink background and come adorned with Gauff’s signature.

Be on the lookout for these to drop on August 26 via New Balance for $100 USD.

Looking for more sneaker news? Peep a first look at the Concepts x New Balance 57/40 collaboration.

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