Nike Adds the Air Max 90 to the "Moving Company" Family

Following the first Air Force 1 and Air Max 97 installments.

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Nike is adding to its “Moving Company” umbrella — and the Air Max 90 silhouette is the latest addition to the family.

In August last year, Nike revealed the “Moving Company” theme, with the footwear giant using the Air Force 1 silhouette as its opening installment. Following the AF1, Nike then unveiled its Air Max 97 as a natural succesor, featuring references to the fictional company on the tongues and sock liners.

Now, it lands on the Air Max 90 with a unique “Sail/White-Ashen Slate-Hemp” color palette. This new offering comes constructed in a mix of materials — such as leather, mesh, and suede — with a selection of decorative embroidery across the mudguards and lateral sides. Furthermore, customary “Moving Company” motifs hit the lateral ankle and insoles to complete the design.

You can take a closer look at the Air Max 90 “Moving Company” above and it will be available on the official Nike website and with select retailers from February 9 for $140 USD.

In other footwear news, take a look at Dior’s 3D-printed footwear collection.

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