Nike Adds the Air Max 90 to the "Moving Company" Family

Following the first Air Force 1 and Air Max 97 installments.

Footwear
5,546 Hypes 0 Comments

Nike is adding to its “Moving Company” umbrella — and the Air Max 90 silhouette is the latest addition to the family.

In August last year, Nike revealed the “Moving Company” theme, with the footwear giant using the Air Force 1 silhouette as its opening installment. Following the AF1, Nike then unveiled its Air Max 97 as a natural succesor, featuring references to the fictional company on the tongues and sock liners.

Now, it lands on the Air Max 90 with a unique “Sail/White-Ashen Slate-Hemp” color palette. This new offering comes constructed in a mix of materials — such as leather, mesh, and suede — with a selection of decorative embroidery across the mudguards and lateral sides. Furthermore, customary “Moving Company” motifs hit the lateral ankle and insoles to complete the design.

You can take a closer look at the Air Max 90 “Moving Company” above and it will be available on the official Nike website and with select retailers from February 9 for $140 USD.

In other footwear news, take a look at Dior’s 3D-printed footwear collection.

Read Full Article

What to Read Next

Nike Adds the Air Max 90 Futura to Its "Needlework" Line
Footwear

Nike Adds the Air Max 90 Futura to Its "Needlework" Line

Designed with dual pull tabs on the tongue and heel.

Nike Air Max 90 "Icons" Nods to the Air Max 97 "Silver Bullet"
Footwear

Nike Air Max 90 "Icons" Nods to the Air Max 97 "Silver Bullet"

“Metallic Silver” overlays are coupled with “University Red” accents to mimic the classic Christian Tresser-designed offering.

Nike Wraps the Air Max 90 Futura in Cow Print
Footwear

Nike Wraps the Air Max 90 Futura in Cow Print

Crafted in smooth suede.


Official Look at the Nike Air Max 97 "Athletic Company"
Footwear

Official Look at the Nike Air Max 97 "Athletic Company"

Dressed in deep “Pro Green.”

John Galliano's Maison Margiela Explores Punk Romance in Co-Ed 2023 Show
Fashion

John Galliano's Maison Margiela Explores Punk Romance in Co-Ed 2023 Show

Bridging ready-to-wear with Haute Couture for a spectacle of design mastery.

Drama Call Is Warming Up in 2023 With a New "Puffah" Collection
Fashion 

Drama Call Is Warming Up in 2023 With a New "Puffah" Collection

Available from the brand’s official website this coming Sunday.

NAHMIAS Throws It Back to the '90s With FW23 "California Poetry" Collection
Fashion 

NAHMIAS Throws It Back to the '90s With FW23 "California Poetry" Collection

Hypebeast speaks to Doni Nahmias to learn about the collection, his Kodak Black collaboration, and the influence of hip-hop.

Rifare Showcases New Balance "2002R Tabi" Custom
Footwear

Rifare Showcases New Balance "2002R Tabi" Custom

Made for Salehe Bembury.

The Air Jordan 11 “DMP” Is Rumored to Return Later This Year
Footwear

The Air Jordan 11 “DMP” Is Rumored to Return Later This Year

The pair’s first re-issue since its 2006 debut.


Stone Island Opens New Store on Holiday Isle of Hainan
Design

Stone Island Opens New Store on Holiday Isle of Hainan

Designed by OMA/AMO.

Bode FW23 Is an Ethereal Ode to Family
Fashion

Bode FW23 Is an Ethereal Ode to Family

Emily Adams Bode Aujla debuts her first womenswear collection in the co-ed show.

Actual Source and Goldwin Connect for "Alpine Codex Group" Uniform
Fashion

Actual Source and Goldwin Connect for "Alpine Codex Group" Uniform

Incorporating original graphics by artist SHINKNOWNSUKE.

Here's A Closer Look at Dior's 3D-Printed FW23 Footwear
Footwear

Here's A Closer Look at Dior's 3D-Printed FW23 Footwear

Featuring innovative Derbys and boots.

été and VERDY Present Annual Valentine's Day Collection
Food & Beverage

été and VERDY Present Annual Valentine's Day Collection

Delivering chocolates and charms.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.