N.E.R.D Stays True to Its Streetwear Roots With New Summer ’22 Merch Drop
Band Members Shae Hayley, Chad Hugo and Pharrell Williams are presenting a full line of wearable items for the collection.
Having fostered a generation of music listeners with their alternative and cutting-edge sound, band members Shae Hayley, Chad Hugo and Pharrell Williams of N.E.R.D – NO-ONE EVER REALLY DIES – are staying true to their streetwear roots with a new Summer 2022 merchandise capsule.
The new drop comprises a lowkey color palette of green, purple, neutrals and black, and features casual hoodies, T-shirts, leaf-print shorts and accessories. Decals of the “N.E.R.D” font logo appear alternately alongside a graphicized ‘electric brain,’ and a “XX” eye-faced character placed on the center-front of items.
Representing the band and speaking on its cultural impact, Hayley exclusively tells Hypebeast:
“Keeping true to its roots – 20 years later – N.E.R.D is a group/brand that deals with street fashion inspired by both hip-hop and skateboarding. A band that’s popular all over the world and commonly known for its groundbreaking debut album In Search Of…, creates modern apparel inspired by the ideologies of past and present era.”
“The appeal of the merch (like the band’s worldview), is a combination of simplicity and practicality with an aggressive stance, which is a staple of street fashion and culture,” adds Hayley.
N.E.R.D’s new Summer ‘22 merch collection is available online now at the Nerd Army store and will periodically release exclusive gifts and items throughout the coming months.
In other fashion news, Billionaire Boys Club and Smino collaborated on new ICECREAM merch.
