Martha Stewart Joins Anti Social Social Club for Capsule Collection

2022 continues to surprise the world.

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Just when you might’ve thought you had seen it all, Martha Stewart has announced that she is collaborating with Los Angeles-based streetwear brand Anti Social Social Club. The label was acquired by Marquee brands in May and has not slowed down at all since. This capsule follows the release of ASSC’s Fall/Winter 2022 “FALSE PROMISES” collection. Now, with Stewart, the brand expands on its broad collaborative catalog with tees and hoodies featuring the American star.

In classic ASSC fashion, the brand has opted to keep it simple with Stewart. Two images of her are used throughout the six piece capsule with one showcasing her holding a lobster and the other a close-up look of her gazing into the camera whilst biting an oyster. Collaborative ASSC branding supports the pieces which are set to come in black and white tees and a hoodie.

For those who want to rep the iconic businesswoman, Anti Social Social Club will be releasing the capsule July 30 at 11am EDT. Take an early look at the collection courtesy of Stewart’s Instagram post below.

 

View this post on Instagram

 

A post shared by Martha Stewart (@marthastewart48)

Elsewhere in the world of fashion, HOOD BY AIR’s relaunch continues with an exclusive capsule collection for JUICE.

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Logan Fairbrother Associate Editor

Logan Fairbrother is a writer who spent four years at Hypebeast, where he led the footwear vertical and spearheaded the weekly “Best Footwear Drops” franchise. Based in Portland, OR, his work centered on industry analysis and product storytelling, extending into fashion and gaming, with a focus on how products are positioned and resonate within culture.

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