Adanaya Kay

adanaya.kay@hypebeast.com

DraftKings' Reignmakers Fantasy Football Let's You Enjoy the Game With NFTs
Sports

DraftKings' Reignmakers Fantasy Football Let's You Enjoy the Game With NFTs

Presented by DraftKings
Claim your Reignmakers Football NFT starter pack for free.

Champagne Brand G.H. Mumm Teams Up With American Chef Kwame Onwuachi for Flavorful, Celebratory Dishes
Food & Beverage 

Champagne Brand G.H. Mumm Teams Up With American Chef Kwame Onwuachi for Flavorful, Celebratory Dishes

Presented by G.H.Mumm
Inspiring others to mark their own journey and celebrate every step of the way.

FashionNova Brings Major Performances to Main Stage at Rolling Loud NYC 2022
Fashion 

FashionNova Brings Major Performances to Main Stage at Rolling Loud NYC 2022

Presented by FashionNova
Featuring artists Bia, Nicki Minaj, Lil Uzi Vert, Lil Baby, A$AP Rocky and Future.

Essentia Water Partners Up with AMBUSH®  Designer Yoon Ahn
Fashion 

Essentia Water Partners Up with AMBUSH® Designer Yoon Ahn

Presented by Essentia
Ahn joins Essentia’s growing roster of celebrity partners, including Jimmy Butler, Patrick Mahomes, Justin Fields and Tate McCrae

Tim Hortons Celebrates National Coffee Day With "Tims Run Club" Apparel Collection
Fashion 

Tim Hortons Celebrates National Coffee Day With "Tims Run Club" Apparel Collection

Presented by tim hortons
Cozy apparel for your daily coffee runs.


WhatsApp Announces New Film 'Naija Odyssey' Featuring Giannis Antetokounmpo
Sports 

WhatsApp Announces New Film 'Naija Odyssey' Featuring Giannis Antetokounmpo

The film explores the All-Star MVP’s journey and the importance of global connection to forge and maintain identity.

KARL LAGERFELD Launches Capsule Collection  "Cara Loves Karl" During NYFW, Designed by Cara Delevingne
Fashion

KARL LAGERFELD Launches Capsule Collection "Cara Loves Karl" During NYFW, Designed by Cara Delevingne

Honoring the mutual love and respect shared between the late designer and model-actress.

Donner's DST 152 Electric Guitar Gets Showcased in PRIVATE POLICY’s SS23 Collection
Fashion 

Donner's DST 152 Electric Guitar Gets Showcased in PRIVATE POLICY’s SS23 Collection

Presented by Donner
Resembling vintage guitars from the ’60s and ’70s.

Mailchimp Works With Emerging Black Designers for New Fashion Collection
Fashion 

Mailchimp Works With Emerging Black Designers for New Fashion Collection

Presented by Mailchimp
The platform also worked with Black in Fashion Council and designers Muehleder, Samantha Black, Izayla, Atelier Ndigo, and Kwame Adusei.

Here’s What Went Down During NYFW with VFILES
Fashion

Here’s What Went Down During NYFW with VFILES

Featuring performances from Doechii, Baby Tate, Cash Cobain, Chow Lee and more.

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