STARTER Teams up With NBA China For Latest SS22 Collection

Honoring the country’s streetball community.

Fashion
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STARTER has partnered with NBA China to drop its debut collection for Spring/Summer 2022 inspired by the iconography of the league’s teams.

Leading with the brand’s craftsmanship legacy, the range pays homage to China’s growing streetball culture. Iconic hues from teams such as the Chicago Bulls, Los Angeles Lakers, Brooklyn Nets, Phoenix Suns and Orlando Magic adorn the selection of ready-to-wear pieces including outerwear, shorts and T-shirts.

The signature use of corduroy, patent leather and mesh is seen throughout the range along with the team’s logos emblazoned using hotfix rhinestones and appliqué embroidery to provide an elevated look. Designed for summer street style, the oversized silhouettes make the collection fit for any occasion.

The STARTER x NBA China SS22 collection is available to purchase now at the brand’s retailers and online now.

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Presented by NBA China
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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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