Zalando Street Launches "Go Noticed" Campaign
Featuring creatives from across Europe.
After making the move into streetwear last year, Zalando has now launched a new campaign titled “Go Noticed.” The campaign pays tribute to streetwear and street culture, with a particular focus on themes of individuality, creativity and flair.
The focal point of the “Go Noticed” campaign is a short documentary-style film, featuring figures from across Europe such as German-Spanish actor and singer Aron Piper, Italian and Polish musicians Yendry and Żabson and dance collective Let It Happen. The campaign’s line up is completed with Chilla, Jdid Club, SLIMKA, Wide Awake Earthquake, JeanJass, Cutemobb, Pierre Leze and Tito and Fimbo.
Launching the campaign, Zalando’s Head of Buying Men Shoes and Accessories Marius Brintrup said:
“The Go Noticed campaign features a broad and diverse cast from across Europe, who prove that streetwear can look brilliantly different across the continent. At Zalando, we believe that our vast assortment gives people the chance to really experiment and express themselves through streetwear. The campaign looks to showcase this and celebrate the influence that anyone, anywhere can have on streetwear culture.”
Watch the “Go Noticed” film above, and visit the Zalando Street Instagram to find out more about the campaign.
In other fashion news, Off-White™ recently secured a trademark for its signature red tag.
